Social Media Marketing for Business Promotion

Social Media Marketing, one of the most important and convenient strategies to promote businesses

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social media networking is part of a trend known

as Web 2.0, which refers to changes in the way users and software developers use the Web.

It is a more collaborative use of the Web that enhances creativity and knowledge exchange. It is a more interactive and user-driven way to help users participate and collaborate over the Web through

open applications and services. It is critical, therefore, that content is accessible to the user; the user should be able to create, share, remix, and repurpose content. Technologies that are accessible and affordable like Ajax (a method of building interactive applications for the Web that processes user requests immediately) and RSS (Really Simple Syndication) support Web 2.0 principles such as “user empowerment.”

Social Media Marketing uses podcasts, wikis, blogs, folksonomies, online videos, photo sharing, news sharing, message boards, and posts on social networking sites to reach a large or targeted audience. 

Also read: Why Advertise your business

So working on this topic will not only nurture our communication skills but also enhance our creativity and because of this marketing we will be going a long way ahead. In the forthcoming days we will be witnessing lot of alterations, huge changes in the field of economy. Some examples of social media marketing techniques are: 

• Joining relevant online communities or social networking sites to help promote your business.

• Adding RSS feeds to your website (RSS stands for Really Simple Syndication that can be used to easily update content).

• Blogging (where you add content to blogs). 

• Creating your own business blog.  

There are many digital marketing companies in Delhi which can help you in availing these successful social media marketing strategies for your business promotion. 

Advertising

Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media. Advertising can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging 'environmentally friendly' behaviors, and even unhealthy behaviors through food consumption, video game and television viewing promotion, and a "lazy man" routine through a loss of exercise . Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. Mass media can be defined as any media meant to reach a mass amount of people. Several types of mass media are television, internet, radio, news programs, and published pictures and articles.

Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, outdoor or direct mail; or new media such as websites and text messages. Advertising may be placed by an advertising agency on behalf of a company or other organization.

Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement.

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